The mass market is the market where many Similar products are offered by competitors. The mass market consists of customers with a different age, preferences, or lifestyle. also consumers are not specific about their need in the mass market.
As a marketer if your Brand is producing something which is useful for different types of customers in various sectors then you should have Mass market appeal.
For Example –
- You own a Smartwatch business where you sell the only smartwatch and your product is used by a huge number of people.
- Daily use of products like toothpaste is a great example of mass-market, additionally Soup, Detergent, Furniture, and other hygiene products are great examples of Mass Market Appeal.