What is keyword Research?
Keyword research is the activity by which you search popular keywords which people type into search engines like Google, and include them strategically in your content so that your content will appear higher on a search engine results page. Keyword research is a practice in search engine optimization (SEO) where you research about your main keywords.
A keyword search is the words used by internet users to find what they are searching. If you are looking for a new pair of shoes, you might search for ‘shoes for women’ or ‘Nike shoes for women’. These are keywords.
Why is Keyword Research so Important?
Knowing your keywords helps you to understand your brand and your business strategy. What are you selling? What are your services? If you don’t know this, identifying your keywords can help you to understand.
Keyword research is the starting point for any digital marketing, but it should be an ongoing process. You should frequently check your keywords and find out how you are ranking compared to your competitors.
How to do keyword Research?
Make a list of important and relevant topics based on what your business is about. Then do some research about that and find out what people search for most. If you can’t do this then there are many software and websites which provide you the top ranking keywords. Some of this is paid and some are free. It’s better to go with the paid one because it gives you the best and relevant keywords.
Keywords are categorized by type and arranged, how effective they are at converting. As a rule, it makes sense to invest the most time and money in keywords which are the top trending keywords from your topic. After that you can make future steps in seo, the first step is to find keywords.
Keyword Research Best Practices
-Auto Generated Keywords on Google
In this you will get an auto generated keyword by google itself. Now the question comes how?
For that you have to go to google webmaster in that you will get your popular page with the keyword by which that page is getting more clicks.
-Google Keyword Planner
Google keyword planner in the tool by which you can get the key words. This tool is free to all users, there are many tools available in the market which provides you the best trending keyword.
-Latent Semantic Indexing Keywords
This is also the easy way to get keywords. In this you will get relevant keywords about your topic. This you will get from the bottom of your google search engine where there are many relevant keywords related to your topic.