What is off-page SEO?

Off-page web optimization is an activity of ranking your website pages and getting more traffic in your webpage by doing external activities. 

on-page search engine optimization happens within the site itself while off-page SEO happens outside the site which you have to do such as link building.

Links in Offpage SEO:

Link or Backlinks is the impeccable part of the seo. Search engines use these backlinks as part of High Authority and Content Quality. 

So if your site has high authority backlinks so it’s more likely to rank faster than the other website which has less links.

There are three type of Links:

  • Natural Links
  • Manual Links
  • Self Created Links

Link Building Tactics:

You have to search for a website which is similar to your website or topic.

For example:

If you have a fitness blog, you need to search for those specific domains which are related to your website. 

After acquiring links from these websites you need to check what type of that you are getting. 

There types are as follows:

1. Dofollow links:

Dofollow links are the links with html attributes which allow search bots to follow the links. If you get a link from another site with a dofollow attribute it means that search engine bots will follow your link. Dofollow links pass the link juice which benefits your website to rank higher on search engines.

2. Nofollow links:

Nofollow link is opposite to dofollow link. It allows search engines to ignore the link without passing link juice.

Why is off-page SEO important?

Off-page is important because it helps your website to get more traffic by linking your site on another webpage.

In off-page you have to do promotion of your web page by many things such as making ads or you can share on instagram or on whatsapp, you can post your link to different different websites.

While a lot of people still think of SEO as some kind of complicated, those who properly work into their online marketing strategy through SEO enjoy such benefits for business as increase in traffic and conversions, visibility, credibility, brand awareness and better understanding of the customer behavior with the help of SEO.