landing pages

The game-changing value of landing pages and why they work so well with ads really boils down to the difference between organic vs. paid traffic.

That is—your website is mainly a means for attracting organic traffic. In this case, Google selects and serves up links on your site believed to be the best match for a given search query and these Google-chosen links are served up in the bottom half of the SERP. This organic traffic is largely why you need a terrific website optimized for search.