SEO (Search Engine Optimization) is an important aspect of web development and marketing. An SEO friendly website is a site which has applied SEO techniques which makes it easily readable and search engine friendly for search engines to scan and read pages over your site, so they can assess, rank, and publish them accordingly on their search results pages (SERPs). Search engines use different algorithms to rank and classify web pages, including how relevant the page is to the keywords used in searching for the page. This is what makes SEO so important. It allows your site to be easily found when someone searches for a term you have targeted.
One of the most important SEO practices is building links to your site. This links naturally and organically from other sites to your site by using quality content that is well written and provides valuable information that people are looking for. When these natural links build up to one point, called a link, then this increases the authority of the site in question, making it more likely for your site to be listed higher in the search results.
It is not however, enough to just build links organically, they must also be targeted. Building links to your own site can be done quite cheaply through free or low-cost resources online such as blogs, article submissions, and forums. These methods do not tend to get a lot of attention from search engines, but they can provide valuable back links to your site. Back links can increase your site’s authority in the eyes of the search engines. If you are a large company or just have a small business with limited funds, then building links organically through these methods can be a challenge.
Having quality content on your site is also important. Search engines will index your content based upon its relevance to a search query. Therefore, if you have good relevant content, then this will improve the overall value of your site. Good content will also attract viewers who may then find their way to your site, increasing the number of potential customers.
Keywords in your content will also attract viewers. It is often the case that when a person conducts a search for something on a search engine, that what they are looking for comes up in the results, but sometimes, it does not. To remedy this, you will need to use keywords in your content, alongside other relevant keywords. You may also want to include these keywords in your site address, on your title and in the Meta tag. This makes the site appear higher in the search results due to having more keywords within the meta tags and title.
One of the best ways of increasing the link popularity of your site is by getting involved. There are many methods you can use to increase traffic to your site, but one of the most effective methods is to make a link with other websites. For example, submitting articles to article directories, creating a blog in your niche and joining discussion forums and social bookmarking all increase the amount of links to your site, thereby increasing your ranking and therefore, your traffic. In addition, there are also certain software programs available, which allow you to set up a monitoring system that will alert you to any changes in the link popularity of your site.
Another aspect of SEO is to create content that is attractive to the search engines. If you write articles that are informative, interesting, and contain several links to other useful sites and blogs, then you will attract organic traffic to your website. The links built up will increase your ranking.
An SEO friendly website is not just a matter of having a site that has relevant keywords placed in the title and a few links sprinkled here and there. It also has to be easy to navigate. In order for a visitor to be led to your site, they need to be able to find their way around. They are likely to leave a link to another site if they find it to be user friendly.