SEO

What is SEO? Search Engine Optimization

September 14, 2020
What is SEO
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What is SEO

SEO stands for ‘Search Engine Optimization’. SEO is optimizing your web pages to make them reach a high position in the search results so that they can reach upto more traffic.

SEO focuses on improving the rankings of web pages so it can rank at No.1 position.

How does SEO work ?

This is one of the many questions asked about in SEO. Basically, the use of search engine optimization, or SEO, is the process of increasing traffic to a web site through optimization. This is done by enhancing the search engine rankings for particular keywords that relate to the target area in which the website is located.

SEO is the thing you have to work on your article in order to make Google rank your post as one of the top results whenever someone searches for that keyword you want to show.

There are two type of SEO 

Onpage SEO- 

The efforts which have been performed into the website is called Onpage SEO. Some of the activities are given below-

  1. Keyword Research
  2. Title Tag
  3. Meta Description
  4. URL Structure
  5. Header Tags
  6. Internal Link
  7. Keyword Usage
  8. Sitemaps

Off-Page SEO-

The efforts which have been performed outside the website is called Offpage SEO. Link Building is the part of offpage seo. 

Link Building:

Link building is done to link your page on another web site for more clicks and traffic. 

Why is SEO important for marketing?

SEO is important in the market for a simple thing, everyone wants their business to be in the first position and people should know about their business. If you have started business online, you need some clicks so people can visit your page. For that SEO is required to make your business grow. 

SEO is a fundamental part of digital marketing, often with commercial intent to find information about the products and services. Search is often the primary source of digital traffic for brands and Companies. Greater visibility and rank higher in search results than your competition can help your business growth.

How Does Google Rank Websites?

Google rank website by its algorithms and ways by which website ranks:

1. Crawling:

It’s the process where google Spider Scan your Website

2. Indexing:

Indexing is how many webpages google finds on your website and stores them in their database.

3. Ranking:

When google rank your website depending on your traffic and pure sources.

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