What are Page Speed and Search Engine Optimization?
In today’s competitive business world, every company wants to increase their Page Speed overnight and stay ahead of their competitors. Increasing page speed is crucial if you want to achieve top rankings and stay in business. In this article, I will share with you some of the most effective tips that will increase your page speed.
There are several ways to accurately measure the page speed which will help you determine the necessary improvements which need to be made. The 4 main measurements are TTFB, Load Time, View Count, and Browsing Time. The first 3 measurements tell you how fast the web pages to load and navigate. The fourth measurement tells you about the visitor’s experience while viewing the web pages. Here are some effective tips to increase your load time and page speed:
Reduce your site size.
The less file sizes are on your web pages, the faster they load. Most web browsers compress file sizes to make the pages as small as possible. If your site has too many images and Flash files, then reduce the size of these components. You can also use a combination of these techniques for best results.
Set up your pages in the fastest way possible.
Avoid using Flash and other software which require the downloading of images first. Use a lightweight image gallery that contains only thumbnails. These will load quickly. This also eliminates the need to download images first and slowing down the page speed.
Avoid using background images.
If your website contains an image, then minimize it from the page before you open it. This will greatly reduce your web page’s loading time. However, there is one trick that will not only reduce your site speed but also prevent your site from displaying all images. If you are not able to remove all images, then minimize the image and paste it into another image window.
Switch to shared hosting.
Some hosts are slower than others. In particular, the loading speed of larger graphics will be affected. If possible, go with a low-traffic web-hosting provider. Also, if you can, try to find a provider that offers a free account with them. Shared hosting can cause problems with your page speed, especially when your site has a lot of videos.
Use a page-speed testing tool.
A simple tool such as Google Page Speed Test will give you an idea of how well your web pages load. In the past, these tools were complicated but not anymore. They are now easy enough for anyone to use to determine their page load time.
Utilize FTP access.
This can often be overlooked when it comes to improving website performance. However, using FTP can increase your page speed by reducing file sizes. So, when you’re trying to improve your load times, don’t forget to use FTP.
Learn more about SEO.
SEO is an important factor in improving page speed. There are some ways to decrease the effect SEO has on your site speed. For example, do not submit duplicate content to the same server. Do not submit HTML codes or scripts that could slow down your server.
Know your limitations.
If you’re on a tight budget, don’t let your web hosting company to tell you what you can and cannot do. In addition, you should only use a web hosting company that offers low fees. Remember, they will be making money off of your fees. Therefore, they may want to convince you that you need their service even though it’s slowing down your end result.
Finally, take the time to learn more about search engine optimization techniques. There are many different aspects to this. You want to learn how to increase your page speed while lowering your ranking. You also want to learn how to keep your ranking factor up while lowering your cost. When you know these things, you will be better prepared to figure out how to improve the performance of your website.