What is Mass Market

July 24, 2020
What is Mass Market

The mass market is the market where many Similar products are offered by competitors. The mass market consists of customers with a different age, preferences, or lifestyle. also consumers are not specific about their need in the mass market.

As a marketer if your Brand is producing something which is useful for different types of customers in various sectors then you should have Mass market appeal.

For Example –

  1. You own a Smartwatch business where you sell the only smartwatch and your product is used by a huge number of people. 
  2. Daily use of products like toothpaste is a great example of mass-market, additionally Soup, Detergent, Furniture, and other hygiene products are great examples of Mass Market Appeal.

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