What is Mass Market

July 24, 2020
What is Mass Market
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The mass market is the market where many Similar products are offered by competitors. The mass market consists of customers with a different age, preferences, or lifestyle. also consumers are not specific about their need in the mass market.

As a marketer if your Brand is producing something which is useful for different types of customers in various sectors then you should have Mass market appeal.

For Example –

  1. You own a Smartwatch business where you sell the only smartwatch and your product is used by a huge number of people. 
  2. Daily use of products like toothpaste is a great example of mass-market, additionally Soup, Detergent, Furniture, and other hygiene products are great examples of Mass Market Appeal.

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