In a competitive environment we focus on studying what our competitors are doing for the purpose of positioning ourselves ..
Branding’s main purpose is to influence your consumers’ behaviour in such a way that they stand out from their ..
Brand equity is the value a brand gains from its Name recognition. Also, Brand equity holds two things – Brand Perception ..
Branding – What is branding? What does it mean it’s just not about the LOGO. A brand can be defined as Name, ..
The 4ps of Marketing If you are new in Marketing, you will be familiar with the concept of the 4ps. What are the 4 Ps of marketing? ..
So far, we have Discussed the S and T of the STP. For now, you have segmented the market and know which segment to target, ..
In STP, S stands for Segmentation and T of Targeting, Segmentation does divide the whole market into different Segments. ..
Segmentation is the process of dividing markets together with all similar requirements. Characteristics to groups of customers ..
I fell in love with marketing years ago, but back then who knew I was writing my blog. Alright about the Introduction to marketing,“Marketing ..