What is keyword Research? Keyword research is the activity by which you search popular keywords which people type into ..
What is SEO SEO stands for ‘Search Engine Optimization’. SEO is optimizing your web pages to make them reach a high position ..
The mass market is the market where many Similar products are offered by competitors. The mass market consists of customers ..
In a competitive environment we focus on studying what our competitors are doing for the purpose of positioning ourselves ..
Branding’s main purpose is to influence your consumers’ behaviour in such a way that they stand out from their ..
Brand equity is the value a brand gains from its Name recognition. Also, Brand equity holds two things – Brand Perception ..
Branding – What is branding? What does it mean it’s just not about the LOGO. A brand can be defined as Name, ..
The 4ps of Marketing If you are new in Marketing, you will be familiar with the concept of the 4ps. What are the 4 Ps of marketing? ..